We recently did a post on the most expensive supercars to buy. Generally you guys enjoyed the post. But said that its not really useful information. For example if you have the money to hire a supercar but don’t have the money to purchase one, then its likely you need an article on the most expensive supercars to hire! Which is what we gave you… Well kind of.
The reason this article is so short is because supercar rental agencies don’t actually hire what you would consider to be the most expensive supercars. You won’t find any Venenos or Koenigseggs in these agencies, instead you will find a lot of Aston Martin DB5-9s, Ferrari Californias and cheaper Lamborghini models. Why is this the case? Well I think its because they have to run these agencies like businesses. At the end of the day purchasing a £5 million car might seem like a great idea. But unless people go on to actually rent it, its simply a poor depreciating asset. So other than the idea that it doesn’t make sense, is there other reasons why you don’t see any of the most expensive supercars in these rental places?
We asked a leading sports car hire company why this is the case. Here was their response.
It all pretty much steams from the need of the end consumer. For example if you think about the Lamborghini Veneno or any of the Bugatti models, what’s the one thing they have in common? They are extremely expensive…. But as a result that means that only 0.0001% of the population would even be able to afford to rent them. Whereas if you look at a Ferrari or Aston that are still beautiful cars, they are a lot cheaper to rent, but they are also marketed slightly differently, this means that the demand for the cars actually increases. Meaning you can not only have what you want, but it will cost you a lot less too!
Interesting points. If you take a Ferrari 458 (pictured right) you can see this is a beautiful car. Asking someone for £500 a day to rent it isn’t an incredible figure to most. That means the conversion rate of this is a lot higher than asking someone for £5,000 a day to rent the Lamborghini Veneno… Which is what most supercar rental agencies estimate they would have to charge!
This all makes a lot of sense when you think about it. And although it might be great for the agencies, it isn’t so good for our article!
So unfortunately we cannot create a reliable list of the top supercars you can hire, but instead I think its time to just get down to your local agency and see what they have to offer you! Thanks for reading.
Although there are a couple of mixed results on other websites. For example the below infographic is by supercarmasterpiece – What they rated as the top 10 most expensive supercars, the results are similar but not exactly the same.
Rental Most Expensive?
According to supercarhire.co.uk there are hardly any top tier level supercars simply due to the price and demand associated with these. For example let’s take a supercar that costs 1 million, how much do you think insurance would be? And how much do you think the rental agency would need for the car to break even? Chances are its going to cost someone who wants to rent it about $1000+ a day, meaning the demand (the number of people that could realistically afford this) would go down drastically. Hence for agencies its not a viable business option, and the most expensive cars remain the most popular Ferraris, Lambos and Aston Martins.
Ferrari is possibly the biggest supercar brand in the world. They have the most recognised badge in automotive history and they are the oldest successful car company. Quite a resume indeed! Today we are going to be talking about 2 things. First is the Ferrari revolution – Why I believe they are the most successful supercars of all time. And secondly we are going to look at their new model which is the 488!
The Ferrari Revolution
I’m not going to talk about how much I love this car brand as you are probably already bored of this. Instead I’m going to talk about something a bit more interesting that has come as a result of Ferrari being so big for so long. Even my granddad knew the brand and wanted to own one and the knock on effect of this over generations has lead to well a strange concept that happens in economics when demand shoots up slowly over time but the supply can be kept up with it.
If you look at the prices for ferrari rental in London vs the ones for general supercar rentals in London, (I’ve chosen London as this is the place I live in) you can see 2 very clear things that come through. Ferrari’s are generally cheaper than the likes of Aston Martin, Porsche and even Maserati. So if we just said that Ferrari is potentially the biggest and best sporting car brand in the world, why is this the case? Well I have a theory and it’s this.
If a supercar has so much demand and the supplier can meet this demand, for example you’ve likely seen over 20+ Ferrari’s in your lifetime, if I ask you how many Pagani or other rare supercars you’ve seen, its likely less than 2-3. This increase in demand and everyday(ness) of Ferrarr’s has meant the price has decreased. You can see this in our example above with the 2 pricing options on 2 completely different websites. What do we see? Well we see that Ferrari’s sell well, so well in fact that the price CAN COME DOWN! You see this in all business types but people seem to be confused when it happens in the supercar industry. And this is the same if you wanted to purchase a model too.
But the difference is what happens when Ferrari releases a new model, which is what we are going to talk about with their 2016 488 GTB release.
I think you can agree that this is a beautiful car. But as I mentioned I’m not going to talk about all the great specs or the looks of the car today. Instead I wanted to talk about how the demand increase means Ferrari can release these new supercars at extrodinary prices and that is essentially my point. They have such a following built up over the last 100 years that even if this car wasn’t this good looking or didn’t run as well as the next best option by Aston Martin, they would still outsell them as they have done for the last 20 years. An interesting video is below which shows the sheer power of this car as well as a few interesting stats. It’s about 30 mins long if you have the time to watch I think you will see why this car costs close to £180,000 new!
Pagani is a successful Italian manufacturer of supercars. They came out with Zonda, and they succeeded with it. This made them produce that model for a long time. After the initial design of Zonda, there were a dozen iterations of it, with some big and small changes. They even went so far to change almost 90 percent of the parts on Zonda, only to present new iteration. People were, of course, skeptical and they wanted something new from this brand.
Pagani Huayra – A difficult name to pronounce for a very fast car
Huayra is a response from Pagani to all people that criticized them for making only one car and earning through upgrades to that car. This is a very expensive (1.3 million dollars) supercar, and it is very fast. Up until the beginning of 2015, it was sold out (only 100 units were made).
The Huayra is powered by a V12 engine with twin-turbo made by Mercedes-AMG and it produces 730 hp. Top speed of this speeding monster is 238 mph, and it needs only 2.8 seconds from zero to 60mph.
Seven-speed sequential gearbox is responsible for fast gear changes in this car. The gearbox in Huayra uses single disc clutch, but this doesn’t mean that it is inferior to double-clutch transmissions. Due to increased weight of the double-clutch system, the advantage it brings is nullified so Pagani went with 212 lb single clutch solution.
Huayra – The best that hides under the hood
Huayra is indeed both the beauty and the beast in one body. The monster part is the components that make this car, which include hand-built 6-liter engine complimented with two turbochargers. This car uses dry sump lubrication to prevent oil surge, and it allows efficient operation of the engine in any conditions. The exhaust system of this car is made from titanium to allow free flow of exhaust smoke; the joints of this system are hydroformed to reduce back pressure on higher speeds. Pagani used titanium because it is lighter than other components and it reduced the weight of the car.
Huayra – the beauty that shines
Pagani Huayra is a car that looks like a hypercar should look. This car has active aerodynamics which means that the car changes depending on the speed it is on.
Once the driver takes it at higher speeds the front goes down to increase the down-force and four flaps are activated, and they help in that process. The flaps control the drag, and it makes the Huayra more stable in the corners.
Aerodynamics is used in braking as well. Once the driver breaks hard, the rear flaps become airbrakes. The front suspension is also raised to help the management of weight distribution which keeps the car stable while it slows down.
Pagani finally realized that they needed a new car in their supercar collection, and they decided to take it seriously. Well, they succeeded with their second car; they made a machine that could compete with the biggest in the automotive industry. Let’s just hope that they will make their next car in less than ten years and that it will be at least as good as Huayra is.
Many cars nowadays can be labeled as a supercar. Modern technology and engineering have allowed car manufacturers to construct cars with ever increasing performance, like top speed, acceleration, safety features and overall luxury. However, supercars have been around for decades before. Fast, luxurious, expensive cars have been attracting the eye of the passer-by since the 1920’s. Some of these cars can fetch jaw-dropping prices in auctions today. Here you can read a little bit about the famous supercars of the past.
Early history (1900-1920s)
Supercars of the early period of motoring, when the internal combustion engine was still practically a novelty, were. Metal bodies mounted on a chassis with the biggest engine there was.
And the car was meant to go fast. As fast as possible. Such examples from the earliest periods are the Blitzen Benz, developed by the company which later merged with Daimler to form Daimler-Benz.
This car held the land speed record at 142 mph. Similar models of the period that can carry the supercar label are the Stutz Bearcat from 1912 and the Mercer Raceabout from 1910. Fiat developed the Mephistopheles, a one-off car made to break records, in 1923. A car with an airship engine could accelerate to 146 mph.
The next stage (1920s-WWII)
The roaring 20’s, with people becoming richer and willing to spend more money on cars, brought the philosophy of luxurious personal vehicle. Cars were not just machines anymore, but objects of desire and prestige. Accordingly, a supercar was not only meant to go fast anymore, but to go fast in style. Examples include the Mercedes-Benz SSK, produced from 1928 to 1932, the Auburn Boattail Special (1935-1937), the Duesenberg (which later became a real symbol of a luxury brand) SSJ from 1936, and the famous and beautiful Bugatti 57SC from 1938. Only a few of these cars survive today.
The demand for supercars practically disappeared after the war, but by the late 1950’s, the rich and famous wanted new toys again.
Maybe the most iconic car of this period is the Mercedes 300SL, the „Gull wing“. By the 1960’s, many Ferraris, Jaguars and Lamborghinis were racing up and down the hills of the French Riviera and the Amalfi coast and, slowly, the supercar was being established as a regular scene on motorways all across Europe.
In the 70’s and 80’s, car designers started to experiment event more with their models and to produce cars of radically modern appearances, but it was mostly Ferrari and Lamborghini battling it off in the supercar market.
Today, many more companies, even small, independent manufacturers, have joined the race to produce the ultimate supercar and to impress the buyers with the deepest pockets. Supercars of today are everything the old supercars used to be, but much more, with modern technology bringing many advances in engineering, allowing superb performance, but with unparalleled control and comfort. Supercars of the modern era are the eye-catchers of the modern roads, turning heads wherever they appear.
Supercars of today are manufactured by many companies from all over the world. But no other name carries that special weight like the name of Ferrari, the company from Modena in Italy. The Ferrari motor company always had an affinity for motor racing, particularly in Formula One, being the constructor with most championships won and with the greatest number of winning drivers. Ferrari cars were and remain a symbol of wealth, luxury and speed.
History of Ferrari
The company was founded by the legendary Enzo Ferrari in 1939, but the company constructed its first badged car in 1947. Ferrari motor company grew out of the racing team Enzo founded in 1929, called Scuderia Ferrari. From 1939 to 1946 the company was known under the name of Auto Avio Costruzioni, headquartered in Moderna, but the whole company moved to Maranello, the small town made famous by Ferrari, in 1943.
The first Ferrari
1947 marked a new moment in the history of Ferrari because Ferrari manufactured and marketed its first Ferrari-badged car, the 125 sport.
This car was also used in racing, most notably the 1950 Monaco Grand Prix. It was also driven by one of the most famous Italian drivers of all time, Alberto Ascari, who won the World title for Ferrari in 1952. Ferrari continued to race during the 50’s and the 60’s.
The late 1960’s brought serious competition from Germany and the USA, and, after a serious of average results, Ferrari decided to leave the Sports car racing and focus on the F1 championship. Ferrari was taken over by Fiat in 1969, with a 50% stake, which increased to 90% after the death of Enzo Ferrari in 1988. The company had success in F1 with the arrival of Michael Schumacher as leading driver in the mid 90’s. Today, the company is still under the wing of Fiat Automobiles.
It is very difficult to choose from such a wide palette of wonderful cars that Ferrari has given us over the last half century and more. Each Ferrari can be considered a work of art, regarding engineering and design. If we had to choose we would go for the 1957 Testarossa (The “Red Head”), the 1984 Testarossa (made famous by the “Miami Vice” TV show), the mighty F40, the controversial Enzo, and the latest marvel that came from the Ferrari stables, the LaFerrari. There are many more models which could carry the supercar label, but these are truly iconic.
Owning a Ferrari supercar
One does not simply go and buy a new Ferrari. Well, at least not the flagship model, the LaFerrari.
Since the 950 horsepower, LaFerrari is only made in a series of 499 units; it is not possible just to cash out a fat check and buy this car.
The thing is, you do not get to choose and buy a LaFerrari because Ferrari chooses you. Only previous owners and real Ferrari enthusiasts can own this model.
No matter which car is branded a supercar today, a Ferrari will always have a special place in the history of cars people like to call supercars, because of the incredible performances Ferrari strove to achieve, the marvelous design of the Italian masters and the luxury and visual appeal of the car itself.